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FBI Recruitment
CHALLENGE:
Recruit Muslim Americans.

OOH BUS
OOH AIRPORT
OOH SUBWAY

Art Director - Jeenal Shah
Burgman Scooters
Show people that Suzuki Burgmans
are as fun as a motorcycle and as practical as a car.
SOLUTION:
Bring their daydreams to life.
All of our pieces play off the "Motorcycle daydream effect" but always end with
a practical reality check to demonstrate that excitement and practicality can indeed coexist.

Seymour Wright
Bring awareness to ocean conservation.
SOLUTION:
Show what "not caring" looks and sounds like.
Phase 1 of 2
We hit the streets and asked people what their thoughts were regarding
ocean conservation. We posted their answers under the name Seymour Wright.



When people try to visit the WrightNow.com website
they are automatically redirected to a google page showing
the top websites dedicated to ocean and marine life conservation.






Simple Shoes
SIMPLE SHOES
(headlines)
A foot can really get some thinking done in these.
Be planet friendly even when you're walking all over it.
The closest thing video games have to official footwear.
Pending approval from our sponsor, the planet.
Of course they’re comfortable
they’ve already got a couple hundred thousand miles on them.
Your shoe size doesn’t determine your carbon footprint.
Because the urge to lounge is the closest thing to a mood swing we’ve got.
We do "green" in an array of colors and styles.
Fashion makes a stronger statement when it has something to say.
They’ve got more sole than the greatest decade in American history.
The shoe industry never saw us coming.
Probably because they never checked the junkyards and landfills.
Dedicated to everyone who thought going green would be uncomfortable.
How can every step be so comfortable?
The planet heard we used natural rubber and got all mushy on us.
Not a lot of shoes can say they’ve been inspired by God’s previous work.
We don’t apologize for “high ego emissions”.
After all, it’s a lot safer than all the other emissions.
Walking is good for you. Walking in these is good for everyone.
Shoes are meant to protect your feet from harmful materials.
Not wrap them in it.
What if you could save the planet from the comfort of your own shoes?
If you can’t see yourself in these, get a longer mirror.
Go ahead, call us trashy. We’re not ashamed of where we came from.











Montblanc 4810
Recruit 4,810 people to serve as inspiration leaders.
Whether it’s art, music, science, literature, medicine, etc., the mission is to make an impact
on people around the world through the sharing of our inspiration leaders’ professional passions.
WHY 4810:
Mont Blanc is a mountain found in the Alps. With a height of 4,810 meters, it is the highest
mountain in the range and has served as the founding principles of Montblanc’s brand identity.
THE 4810 COLLECTION:
Our 4810 Collection will include specific Montblanc pens, watches, and leather goods.
A percentage of every sale of a 4810 product will be donated in order to help fund this project.

Recruitment Page:

Homage to those who have served as inspiration leaders to Montblanc.
Catherine II The Great:

Nicolaus Copernicus:

Voltaire:




































