Showing newest 6 of 15 posts from January 2009. Show older posts
Showing newest 6 of 15 posts from January 2009. Show older posts

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Imagine, if you will...


Imagine, if you will, If trust was our only form of currency. If seconds ticked based on memories and not on time. If the epitaph on everyone's tombstone started with the words "What if". If saying I'm sorry could actually change that which you are apologizing for. If we could retrofit our past to better suite the present. If Saddam Hussein had captured George W. Bush. If being the only planet with life means we were never meant to evolve this far. If the imagination we possess when we dream was present while we are awake. Imagine if you will, if you were me...

FBI Recruitment


CHALLENGE:

Recruit Muslim Americans.

SOLUTION:
Run ads written entirely in Arabic.
The ads would not only speak to the FBI's most critical target, but will also have a secondary effect,
driving web traffic among non-Muslim readers made curious by the FBI's communications.





TRANSLATION:
Maybe you've been pulled aside at the airport. Maybe you've been pulled over while driving. Regardless, you've had enough of the stereotypes that have been placed on you. By joining the FBI, you can change things from the inside. The more Muslim Americans working within our organization, the higher the probability of catching the Muslims who have turned your religion into a weapon. Help us make America safe. For everyone.




TRANSLATION:
You don't hate this country. You don't follow the words of Osama Bin Laden or Al Qaeda. But there are people who do, and they have become the face of your religion. With every rumor of terror, the fear of Islam grows. But you have the power to stop this. By joining the FBI, you will fight the people who have corrupted the teachings of Allah. Bring your voice to the cause. Help us make America safe. For everyone.


OOH BUS


TRANSLATION:
Change the minds that see Muslims as a threat by stopping the Muslims that see this as a target.


OOH AIRPORT


TRANSLATION:
Air travel is never easy. It’s even harder when you feel like a suspect. But you can change this. By joining the FBI you’ll be fighting to apprehend the fanatics that have created the stereotypes affecting your people. Help us make America safe. For everyone.


OOH SUBWAY


TRANSLATION:
Maybe you’re on your way to work. Maybe you’re going to see friends. But they don’t know that. Someone on this train is thinking, “Is that a person I need to fear?” It doesn’t have to be like this. As a Muslim working for the FBI, you’ll be able to help us make America safe. For everyone.


Copywriter - Ramein S. Rasoli & Tristan Smith
Art Director - Jeenal Shah

Burgman Scooters


CHALLENGE:
Show people that Suzuki Burgmans
are as fun as a motorcycle and as practical as a car.


SOLUTION:
Bring their daydreams to life.
All of our pieces play off the "Motorcycle daydream effect" but always end with
a practical reality check to demonstrate that excitement and practicality can indeed coexist.
































Copywriter - Ramein S. Rasoli
Art Director - Ramein S. Rasoli & Julia Melagrano

Seymour Wright


CHALLENGE:
Bring awareness to ocean conservation.

SOLUTION:
Show what "not caring" looks and sounds like.
Phase 1 of 2
We hit the streets and asked people what their thoughts were regarding
ocean conservation. We posted their answers under the name
Seymour Wright.






Bringing Seymour Wright to life, online...


video


(press play)






When people try to visit the WrightNow.com website

they are automatically redirected to a google page showing

the top websites dedicated to ocean and marine life conservation.






Phase 2

Seymour Wright becomes See More Right





A pop-up fish stand to be placed at local markets in order to
bring awareness to the problem of by-catch with regards to commercial fishing.


Copywriter - Ramein S. Rasoli & Tim Bildsten
Art Director - Rauno Kitsing

Simple Shoes

Shoes for a Happy Planet


SIMPLE SHOES

(headlines)



A foot can really get some thinking done in these.


Be planet friendly even when you're walking all over it.


The closest thing video games have to official footwear.

Pending approval from our sponsor, the planet.


Of course they’re comfortable

they’ve already got a couple hundred thousand miles on them.


Your shoe size doesn’t determine your carbon footprint.


Because the urge to lounge is the closest thing to a mood swing we’ve got.


We do "green" in an array of colors and styles.


Fashion makes a stronger statement when it has something to say.


They’ve got more sole than the greatest decade in American history.


The shoe industry never saw us coming.

Probably because they never checked the junkyards and landfills.


Dedicated to everyone who thought going green would be uncomfortable.


How can every step be so comfortable?

The planet heard we used natural rubber and got all mushy on us.


Not a lot of shoes can say they’ve been inspired by God’s previous work.


We don’t apologize for “high ego emissions”.

After all, it’s a lot safer than all the other emissions.


Walking is good for you. Walking in these is good for everyone.


Shoes are meant to protect your feet from harmful materials.

Not wrap them in it.


What if you could save the planet from the comfort of your own shoes?


If you can’t see yourself in these, get a longer mirror.


Go ahead, call us trashy. We’re not ashamed of where we came from.















Freelance Work: Stick & Move

Montblanc 4810

P R O J E C T - 4 8 1 0

GOAL:
Recruit 4,810 people to serve as inspiration leaders.
Whether it’s art, music, science, literature, medicine, etc., the mission is to make an impact
on people around the world through the sharing of our inspiration leaders’
professional passions.

WHY 4810:
Mont Blanc is a mountain found in the Alps. With a height of 4,810 meters, it is the highest
mountain in the range and has served as the founding principles of Montblanc’s brand identity.

THE 4810 COLLECTION:
Our 4810 Collection will include specific Montblanc pens, watches, and leather goods.
A percentage of every sale of a 4810 product will be donated in order to help fund this project.



www.4810.com
Home Page:


Recruitment Page:


Homage to those who have served as inspiration leaders to Montblanc.
Catherine II The Great:


Nicolaus Copernicus:


Voltaire
:


PRINT / DRIVE TO 4810.COM





PROJECT 4810 WILD POSTINGS












Copywriter
- Ramein S. Rasoli

Art Director - Jesse Bowen & Ramein S. Rasoli