CHALLENGE:
Transform Table Tennis into a mainstream sport in the States.
SOLUTION:
Target colleges and universities where what you experience tends to follow you.
For the purpose of this campaign, we will be using
Virginia Commonwealth University to demonstrate the look
and feel of the campaign. The branding would be unique to each school.
Target colleges and universities where what you experience tends to follow you.
For the purpose of this campaign, we will be using
Virginia Commonwealth University to demonstrate the look
and feel of the campaign. The branding would be unique to each school.
First we redesigned the logo to introduce an updated identity
VCU Table Tennis apparel to be sold on campus
VCU Table Tennis players will be featured on trading cards
and given out at campus bookstores with the school's Table Tennis schedule.
On tournament nights, games will be projected
on sides of university buildings for all to watch.
Web Banners
University Email Blasts
Students will also be able to go online and choose their school's best players
and vote for them to take on competing university Table Tennis athletes.
Copywriter - Ramein S. Rasoli
Art Director - J.D. Humphreys & Jeenal Shah
