CHALLENGE:
Bring awareness to ocean conservation.
Bring awareness to ocean conservation.
SOLUTION:
Show what "not caring" looks and sounds like.
Phase 1 of 2
We hit the streets and asked people what their thoughts were regarding
ocean conservation. We posted their answers under the name Seymour Wright.
Bringing Seymour Wright to life, online...
(press play)
When people try to visit the WrightNow.com website
they are automatically redirected to a google page showing
the top websites dedicated to ocean and marine life conservation.
Phase 2
Seymour Wright becomes See More Right
A pop-up fish stand to be placed at local markets in order to
bring awareness to the problem of by-catch with regards to commercial fishing.
Copywriter - Ramein S. Rasoli & Tim Bildsten
Art Director - Rauno Kitsing
